22DEGREE EYEWEAR 4周年企画:
22DEGREE EYEWEARと横山宏(Kow Yokoyama)のコラボレーションによる新シリーズ「pollutant」は、日本のSF軍事デザインの巨匠である横山宏(Kow Yokoyama)の作品「Maschinen Krieger ZbV3000」(通称Ma.K)からインスピレーションを得ています。
「SF軍事モデルの伝説」と称されるMa.Kのストーリーは、核戦争によって荒廃した地球で29世紀を舞台に、「地球独立政府傭兵軍」と「シュトラール共和国軍」との覇権争いを描いています。その中で特に評価の高い作品は、「地球独立政府傭兵軍」が使用する「スーパーアーマードファイティングスーツ」(S.A.F.S.)です。2885年9月に行われた大反攻作戦「OPERATION SUPER HAMMER」が失敗に終わったため、傭兵軍はシュトラールの衛星を早く排除するために、既存のS.A.F.S.を大幅に強化・アップグレードしました。パワーエンジン全開で噴火する姿勢と、酸素ボンベが攻撃を受けて火球状に爆発するため、傭兵軍の兵士たちはこの装甲を「ファイアボール」と揶揄しています。
Pazo Hoはこのストーリーに触発され、未来の地球の世界観を取り入れ、逆の概念を用いてさまざまな環境に汚染された物質を眼鏡で表現し、視覚美学によってメッセージを観賞者に伝える作品を手作りしました。この企画はPazo Hoによる完全手作りです。全世界に12セット限定で販売され、各セットには3つのデザインがあり、それぞれ独自の番号が刻印されています。
発売予定日: 2023年10月1日
22DEGREE EYEWEARについて、持続可能な発展を追求しています。自然を尊重し、リラックスした美学を提唱しており、すべての製品は手作りであり、最終的には自然に溶け込むようになっています。22 Degree Eyewearは実験的な眼鏡ブランドであり、生誕地は北緯22.16-22.38度の地球(香港で手作りされています)。ブランドは香港で開発、デザイン、製造されています。「ラフさがすべて芸術ではない」というのが私たちのスローガンです。簡単なリサイクルプロセス:他の環境に配慮した製品とは異なり、複雑なプロセスを経て転送や収集、再生に回される必要がある製品とは異なり、22°の眼鏡はほぼ完全にリサイクルすることができます。また、お客様は直接当社に眼鏡を送り返してリサイクルすることができます。
22DEGREE EYEWEAR 4周年企劃:
22DEGREE EYEWEAR 聯乘 橫山宏 (Kow Yokoyama) 全新系列 “pollutant”
靈感來自日本科幻軍事設計大師橫山宏 Kow Yokoyama的Maschinen Krieger ZbV3000”(簡稱Ma.K)故事.
擁有「科幻軍武模型傳奇」之名的 Ma.K故事舞台設定在29世紀因核戰爭而荒廢的地球,為了爭奪霸權“地球獨立政府傭兵軍”與“修特拉爾共和國軍”戰鬥故事的描寫。 其中最受 好評的作品,就是“地球獨立政府傭兵軍”所使用的“超級戰鬥裝甲”
(“Super Armord Fighting Suit”,簡稱S.A.F.S.)。
由於未來2885年9月所進行的大反攻作戰「強鎚行動(OPERATION SUPER HAMMER)」以失敗告終,傭兵軍為了能夠盡快消滅修特拉爾的衛 星,是大幅地強化、升級舊有的S.A.F.S.。
動力引擎全開噴火的姿態,加上氧氣瓶遭攻擊而爆發成為火球模樣,所以傭兵軍的士兵將此裝甲取名 為「火球」(FIREBALL)來自嘲。
Pazo Ho了解後被其故事啟發,代入故事未來地球時空,用逆向概念以各種環保物料手造工藝模擬各種受污染的物質創作出以眼鏡表達污染物之視覺美學,帶出訊息給觀賞者作出反思!
此次企劃全由Pazo Ho人手製作。
全球發行12套, 每套共三個款式並印有獨立編號,以作珍藏。
發售日期暫定: 1/10/2023
About 22DEGREE EYEWEAR 可持續發展係我哋品牌嘅首要目標。我哋主張尊重自然同放鬆嘅美學,同時亦尊重工藝,所有嘅產品都係手工製作,最終融入大自然之中。22 Degree Eyewear係一個實驗性眼鏡品牌,誕生地係北緯22.16-22.38度嘅地球(香港手工製作)。品牌係係香港開發、設計同生產。「非所有粗糙等於藝術」係我哋嘅口號。簡易回收程序:唔同於其他環保產品需要經歷繁複嘅流程去轉移、收集然後再回收,而只回收少量嘅材料,22°眼鏡幾乎可以整個回收。而且我哋嘅客戶可以直接將佢哋嘅眼鏡送返我哋嘅公司回收。
22DEGREE EYEWEAR X Kow Yokoyama project ‘Pollutant series’
Hong Kong's eco-friendly handmade eyewear brand, 22DEGREE EYEWEAR, led by Pazo Ho, has launched a new series called "Pollutant " inspired by the story of Maschinen Krieger ZbV3000 by Japanese model master Kow Yokoyama (aka Ma.K).
The Ma.K story, known as the "legend of sci-fi military models," is set in the 29th century on an Earth devastated by nuclear war. It tells the story of the battle for supremacy between the "Earth Independent Government Mercenary Army" and the "ZbV3000 Republican Army." The most popular work in the series is the "Super Armored Fighting Suit" (S.A.F.S.) used by the Earth Independent Government Mercenary Army.
In the failed "Operation Super Hammer" counterattack that took place in September 2885, the Mercenary Army upgraded their existing S.A.F.S. to quickly destroy ZbV3000's satellites. The soldiers named this armor "Fireball" in mockery because of its appearance with its power engine fully ignited and oxygen tanks exploding into a ball of fire.
Inspired by this story, Pazo created a series of eco-friendly eyewear that simulates various polluted substances using reverse concepts and handmade craftsmanship with various environmentally friendly materials. The series expresses the visual aesthetics of pollutants through eyewear, prompting viewers to reflect on the message it conveys in the context of a future polluted Earth.
The series is hand made by Pazo Ho.
12 sets will be globally released, each set containing three styles with unique serial numbers, intended for collectors."
About us
Sustainable is our brand's first priority. We advocate Nature and Casual Aesthetics, Respect the craftsmanship, therefore all of our products are made by hand and eventually everything is combined into nature. 22 Degree Eyewear - An Experimental eyewear brand that was born on earth at 22.16-22.38 degree Latitude North (hand made in Hong Kong). The brand is developed, designed and produced in Hong Kong.
‘‘The raw should not be Art’’ is our slogan.
We have known each other for many years now, but for those who don't know you yet could you please
tell something about vour career in this field and vour background.
• Hello, my name is Pazo Ho from Hong Kong, have been working in the eyewear industry for over 32 years since 1990, and I am also a registered optometrist in Hong Kong
In 2008, I founded the optical store in Hong Kong called "Visual Culture Optical". I am the first to have introduced into the Asian market some of the most famous international eyewear brands such as Moscot, Oliver Gold-smith, Kuboraum, Kaneko Optical, and so on. And the company was the distributor of Moscot and Oliver Goldsmith in the Greater China regions at that time. I was also the first to get the exclusive right to open the well-know
Japanese eyewear brand HAKUSAN MEGANE first ever eyewear store outside Japan.
At the end of year 2016, I left "Visual Culture Optical" and planned to create my own eyewear brand which is handmade and can represent hong Kong. heretore. dedicated a lot of time in doing eyewear research and devel-
opment in terms of eyewear designs. sustainable materials and production and so on. Eventually. I founded my own brand 22 DEGREE EYEWEAR at the end of 2019
Where does your passion for beautifully research glasses come from!
After wearing glasses for the first time at the age of 14, I was pleasantly surprised and amazed realizing how clear my eyesight could be. Ever since then, I became very interested in eyewear's history and development, so I think
that's why even my first job was already in the evewear field
When did you open your 22 Optical Showroom and what are the concept and the philosophy behind the
• 22 Optical Showroom was opened in August 2021.The concept of the store is mainly the same as the showroom of 22 DEGREE EYEWEAR and that is to present all the collections at the same time as I really appreciate good guality. rich cultures and hand-made eyewear brands all over the world. Theretore. apart from my own brand. also select some of the eyewear brands that I respect most and that I share with eyewear lovers
Who took care of the interior design. what materials were used what are the peculiarities and what eftect did you want to achieve?
Ollooked after the interior design myself and it took me 3 months to complete the interior decoration.
the materas used in the shop are mainly natural and raw ones as want the showroom tobe presented as an expression onatural sense because Hong Kong is well-known as a concrete jungle'.
The other important part of the showroom is the workshop on the upper floor, which is the place where the
22 DEGREE EYEWEAR product is created. Besides, as Ive said before, l am a registered optometrist and my showroom also
provides eye examination services
You are certainly an eclectic person and the space tells a lot about your personality. There is a mix of objects and furnishings of different styles. Tell us about it.
• When I first saw this vintage Scandinavian furniture and caudex plants, I immediately thought that they would fit my showroom
very well. It is the fusion of classic, vintage, modern, natural and raw
How much is the culture of your country city reflected in the store concept.
• When I started thinking of the showroom interior design, I looked for something that could represent Hong Kong. As you know, it is a very diverse city and this characteristic is really vivid. I was born in Hong Kong and I think that this kind of mixing of vintage/classic and modern/tuturistic has grown in my mind and has influenced me very much.
What do you look for in a collection and what makes you fall in love with ie?
For the 22 DEGREE EYEVEAR collections am looking for something thatt can truly represent Hong Kong alsofor the future eyewear
Hong Kong has the highest percentage of population wearing glasses in the world. I would love to create my owneyewear brand which is hand-made in Hong Kong, that can represent this city and be proud of it.
Meanwhile, I want to create something innovative, sustainable and eco-friendly suitable to the future, that should
be different trom the classIc, traditional eyewear in the market.
Regarding the other eyewear brands collections, am looking Tor their culture, desien and quality. ine ways a brands culture is expressed through design and finished products ot good quality is very important for me.
What are your customers seeking when they come and visit your store and what message do you want to transmit to them
As I have been working in the eyewear industry for more than 3 decades, there is quite a proportion of my clients who are regular customers and most of them are willing to take my advises and recommendations.
For the young generation customers, I will introduce in my brand something centered on concepts, designs and
What must a frame represent for the person who wears it?
In my opinion, there are 3 must for the person who wears a frame:
the first is 'vision correction' and protection and this is one of the most important reasons to wear a frame
Secondly there is comfort. If the person doesn't feel comfortable when wearing glasses, it's useless to wear them.
The third one is personality. The frame we are wearing should represent our personality. It is more effective to express a persons image with eyewear styles
The market is continuously changing, the big groups choose shortcuts buying ready-made and winningprojects which quite often lose their identity, what do you think about this?
That's a very deep question. In some case it is a matter of money games. When we speak about the martket inthe commercial world, then these companies have to look for high efficiency and profits. So, it really depends onthe brand owners. I think what they need to keep in mind is to think about the reason why they have decided to invest on a project.
On the other hand, since the market is changing rapidly, business models are also modifying and there is no
more the traditional one-way business deal such as the B2B, B2C, C2C where eyewear brands find agencies or distributors within a specific region and they wholesale to retail stores that then sell to customers/end users.
INowadays, as internet and technology nave tremendously improved, market transactions can be multi-ways and the business deals I mentioned above can be multi-directional. The different parties can be a part of any transactions or be involved in all the parts of the transactions. So. it's very complicated. but it doesn't happen only in the eyewear industry
I think diversity is always an advantage for industry with the possibility of spacing among different eyewear brands
with their own cultures. innovation and creativity. cach brand has more space to grow and develod and both the whole industry and the customers benefit from this.What do you look for in a collection and what makes you fall in love with ie?
For the 22 DEGREE EYEVEAR collections am looking for something thatt can truly represent Hong Kong alsofor the future eyewear
Hong Kong has the highest percentage of population wearing glasses in the world. I would love to create my owneyewear brand which is hand-made in Hong Kong, that can represent this city and be proud of it.
Meanwhile, I want to create something innovative, sustainable and eco-friendly suitable to the future, that should
be different trom the classIc, traditional eyewear in the market.
Regarding the other eyewear brands collections, am looking Tor their culture, desien and quality. ine ways a brands culture is expressed through design and finished products ot good quality is very important for me.
What are your customers seeking when they come and visit your store and what message do you want to transmit to them
As I have been working in the eyewear industry for more than 3 decades, there is quite a proportion of my clients who are regular customers and most of them are willing to take my advises and recommendations.
For the young generation customers, I will introduce in my brand something centered on concepts, designs and
What must a frame represent for the person who wears it?
In my opinion, there are 3 must for the person who wears a frame:
the first is 'vision correction' and protection and this is one of the most important reasons to wear a frame
Secondly there is comfort. If the person doesn't feel comfortable when wearing glasses, it's useless to wear them.
The third one is personality. The frame we are wearing should represent our personality. It is more effective to express a persons image with eyewear styles
The market is continuously changing, the big groups choose shortcuts buying ready-made and winningprojects which quite often lose their identity, what do you think about this?
That's a very deep question. In some case it is a matter of money games. When we speak about the martket inthe commercial world, then these companies have to look for high efficiency and profits. So, it really depends onthe brand owners. I think what they need to keep in mind is to think about the reason why they have decided to
invest on a project.
On the other hand, since the market is changing rapidly, business models are also modifying and there is no
more the traditional one-way business deal such as the B2B, B2C, C2C where eyewear brands find agencies or distributors within a specific region and they wholesale to retail stores that then sell to customers/end users.
INowadays, as internet and technology nave tremendously improved, market transactions can be multi-ways and the business deals I mentioned above can be multi-directional. The different parties can be a part of any transactions or be involved in all the parts of the transactions. So. it's very complicated. but it doesn't happen only in the eyewear industry
I think diversity is always an advantage for industry with the possibility of spacing among different eyewear brands
with their own cultures. innovation and creativity. cach brand has more space to grow and develod and both the whole industry and the customers benefit from this.
We are so excited to touch down @ Sense Eyewear as our 1st Canada Retailer.
Sense Eyewear
411 W 8th Ave, Vancouver Canada.
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我們容器上五支「觸鬚」去感應世界,除了眼耳舌鼻身的感知,對以外的一無所知,但比「更多」我們知道,「我」的意識只會更加強,要撇除「我」只會更加難,所以有神通未必一定是好事。 開悟就是刪減「我」之後的最根本的意識,到了那個境界你可以選擇Online或Offline. #涅盤究極
]]>About us
Recycle is our design's first priority. As Scar of pattern is our aesthetic, we respect the craftsmanship, therefore all of our products are made by hand and eventually everything is combined into nature. 22° - An Experimental eyewear brand that was born on earth at 22.16-22.38 degree latitude North. The brand is developed, designed and produced in there. ‘‘The raw should not be Art’’ is our slogan.
Simple procedure of Recycle: Different from some other Eco-friendly products that need to go through so many complicated procedures to transfer, collect then recycle with only small percentage of the materials, the 22° eyewear is recyclable with almost the whole frame. Also our clients can simply and easily send their eyewear direct to our end for recycle.
Therefore the utilization of the Ethylene-vinyl Acetate and Titanium Material make 22° eyewear more sustainable and responsible.
22degree eyewear
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The cap sunglasses is match sun shine in this year.
C series C11 style offers Clip-Floating part which is hand-made of biodegradable material, ethylene vinyl acetate and titanium, each style provides 2 completely different images and outlooks for customers to change (with and without Clip-floating). This series is super light, comfy to wear and certainly can float on water with the Clip-Cap attached.
About us
Recycle is our design's first priority. As Scar of pattern is our aesthetic, we respect the craftsmanship, therefore all of our products are made by hand and eventually everything is combined into nature. 22° - An Experimental eyewear brand that was born on earth at 22.16-22.38 degree latitude North. The brand is developed, designed and produced in there. ‘‘The raw should not be Art’’ is our slogan.
Simple procedure of Recycle: Different from some other Eco-friendly products that need to go through so many complicated procedures to transfer, collect then recycle with only small percentage of the materials, the 22° eyewear is recyclable with almost the whole frame. Also our clients can simply and easily send their eyewear direct to our end for recycle.
Therefore the utilization of the Ethylene-vinyl Acetate and Titanium Material make 22° eyewear more sustainable and responsible.
22degree eyewear
#hashtags
https://m.facebook.com/22degreeeyewear/
https://www.instagram.com/22degree_eyewear/
https://www.22deyewear.com
https://hypebeast.com/zh/2020/2/22-degree-eyewear-hong-kong
https://www.soeyewear.com/Article/Detail/
2432
https://vmagazine.hk/2020/03/17/experimental-eyewear-from-hong-kong-22-eyewear/?lang=zh-hant
#recycle
#report
#float_on_water
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#handmade
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#biodegradable
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#ecofriendly
#floatingeyewear
#香港製造
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I always love 「thick style frame」but it is not easily adjust and heavy. I study to improve around 3 years. Now 22degree eyewear is made of ethylene vinyl acetate, weight less 60% than normal plastic frame and easily adjust without heater.
一向有情意結「粗膠架」,由過去大熱到式微,到現在「文青」幼線條金屬框大行其道,其中原因粗框較重和可調教位置少和每一位置調教都需要用上heater ,能夠調校好一隻粗線條膠框十分考「功夫」,是業內人士卻步銷售的主因。用了三年時間為針對以上的缺點研究和作出改進,新一代環保ethylene vinyl acetate物料能大大改善,首先減低60%重量,比一般金屬框還要輕,而且可調校幅度大和無需用heater加熱,任何人士都能輕鬆自行調校。
About us
Recycle is our design's first priority. As Scar of pattern is our aesthetic, we respect the craftsmanship, therefore all of our products are made by hand and eventually everything is combined into nature. 22° - An Experimental eyewear brand that was born on earth at 22.16-22.38 degree latitude North.
The brand is developed, designed and produced in there. ‘‘The raw should not be Art’’ is our slogan.
Simple procedure of Recycle: Different from some other Eco-friendly products that need to go through so many complicated procedures to transfer, collect then recycle with only small percentage of the materials, the 22° eyewear is recyclable with almost the whole frame. Also our clients can simply and easily send their eyewear direct to our end for recycle.
Therefore the utilization of the Ethylene-vinyl Acetate and Titanium Material make 22° eyewear more sustainable and responsible.
22degree eyewear
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